Box Rights
The right to place a logo or other mark on …
Boycott
A refusal to deal or use the products or services …
Bracketed Arbitration
See Bounded Arbitration
Brand
Term for an identifying source for goods or services, i.e., …
Brand (Equity) Mining
The process of using the brand equity, and exploiting brand …
Brand Equity
The value of goodwill associated with a brand, i.e., the …
Brand Extension
The process of using a known brand to launch and …
Brand Image
The perception the public has of a brand and the …
Brand Loyalty
The tendency of established customers to continue buying a specific …
Break Fee, Break-Up Fee
Mergers and acquisition term. It refers to an agreed amount …