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Brand Extension

The process of using a known brand to launch and support the sales of new or modified products. See Brand Mining, Brand Loyalty

Related Terms

  • Clean Room
  • Colorable/Colourable Argument/Claim
  • FTO
  • Intellectual Property (Rights)
  • Mouse-trapped

Term posted by Origin on 14 June 2013 in Commercial Law, Corporate Governance, Intellectual Property, Venture Capital

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