Little Sherman Act
Refers to certain antitrust laws enacted at the U.S. state …
Category: Competition
Lock-in (consumer)
Sometimes also referred to as “vendor lock-in” it refers to …
Loyalty Rebates
Rebates paid to customers (particularly retailers) for not purchasing competing …
MAC Clause
See Material Adverse Change.
Magill
Refers to a famous 1995 European Court of Justice decision …
MAP Program, MAPP
See Minimum Advertised Price Program.
Market Level
See Level of Market.
Merger Regulation, European, European Community (ECMR)
Council Regulation (EC) No 139/2004 of 20 January 2004 on …
Minimum Advertised Price Program (MAP or MAPP)
Refers to a manufacturer or distributor/supplier’s policy that those it …
Minimum Viable Market/Audience [Scale]
The minimum size of market that allows for commercial manufacture …