Brand Equity
The value of goodwill associated with a brand, i.e., the …
Category: Commercial Law
Brand Extension
The process of using a known brand to launch and …
Brand Image
The perception the public has of a brand and the …
Break Fee, Break-Up Fee
Mergers and acquisition term. It refers to an agreed amount …
Brown Shoe
Brown Shoe Co., Inc. v. United States, 370 U.S. 294 …
Browse-Wrap License
A license used on the Internet where the materials can …
BSE
Blame Someone Else. Originally BSE referred to Bovine Spongiform Encephalopathy …
Build
A build of a software project is a completion of …
Bundle of Rights
The legal theory of copyright is that it consists of …
Bundling Rights
A frequently lucrative form of OEM arrangement similar to box …