Loyalty Rebates
Rebates paid to customers (particularly retailers) for not purchasing competing …
Category: Antitrust Law
Magill
Refers to a famous 1995 European Court of Justice decision …
MAP Program, MAPP
See Minimum Advertised Price Program.
Market Level
See Level of Market.
Merger Regulation, European, European Community (ECMR)
Council Regulation (EC) No 139/2004 of 20 January 2004 on …
Minimum Advertised Price Program (MAP or MAPP)
Refers to a manufacturer or distributor/supplier’s policy that those it …
Minimum Viable Market/Audience [Scale]
The minimum size of market that allows for commercial manufacture …
Minimum Viable Product
A product with the minimum viable number of features to …
Misuse
Refers to commercial strategies that seek to extend the economic …
Monopoly
A market where there is only one potential supplier.