A last minute briefing just outside a customer or counter party’s premises immediately prior to a meeting. The term is used critically, to describe poor preparation and planning, as in “all they do are parking-lot briefings.” See 3-to-1 Rule.
A last minute briefing just outside a customer or counter party’s premises immediately prior to a meeting. The term is used critically, to describe poor preparation and planning, as in “all they do are parking-lot briefings.” See 3-to-1 Rule.